Thursday, February 12, 2009

Post # 5 Style Sells


This article has made me “re-realize” how much art and aesthetic appeal plays a role in my day to day lives. Everything that we buy, as a society, deals with aesthetics. The article talked about the 1950s, when television sets first came out, and how televisions “served their purpose” but weren’t really nice to look at. They were “ out- of- place objects located within the same space as attractive living room furniture”. Today this is not the case with television or any other form of technology. Everything is the “cutting edge”. With the rise of flat screen televisions and colorful IPODs, now we can customize our lives to make them what we can think of as beautiful. Why get a blue IPOD when greens your favorite color? This article really opens up my eyes to how much art and aesthetic beauty play a role in everything and how much science must go into making a product.
An example of this in my own life is as follows:
I was walking around in the Carousel Mall when I decided to check out the Apple store. Low and behold there it was. The most beautiful, cute Nano IPOD that just reminded myself of me so much! I wanted it so badly but I already had an IPOD. I can see other parts of the article in my past experience now how aesthetics fits into components of design through need. I didn’t need a new IPOD but I really wanted this one. Design makes people want to upgrade even though their “old” software is still good and running. I believe this is how the fashion industry works as well. I never drew a correlation with fashion marketing and art before let alone technology and art.
It is truly fascinating how this article has changed my perspective on art and life.

1 comment:

Kathie Maniaci said...

Angie...it is so interesting how aesthetic appeal made you want something you didn't need in the case of the iPOD. We live in an age of consumerism and aethetic appeal plays a huge role.

12 points